Real Estate Florida - November/December 2009

to be filled. This is the time that the good real estate brokers become great. By recognizing the right uses and operators, we are learning many valuable lessons that we will be able to pass down to generations.”

DANET LINARES
Executive Vice
President
Blanca Commercial
Real Estate
Miami

Linares joined Tere Blanca’s firm in April after handling $58 million in real estate transactions last year. She is the current president of the Miami chapter of Commercial Real Estate Women.

Her View: “The first step in going back to basics is keeping poised and focusing on that which is within your realm of control, rather than getting caught up in the panic induced by daily headlines. It is a common reaction to seek cover, slash business budgets and wait for the storm to pass, but the fact is that businesses that stay front-and-center despite the hard

times are usually the first to recover. The basic fundamentals have helped us get through tough times in the past.”

NANCY PHANEUF
President
NPR Development
and Realty
Tampa

Having spent more than two decades in commercial real estate, Phaneuf has cultivated various associates and taught them the fundamentals to prosper in the business. She is a founding member of the Tampa Bay Chapter of Commercial Real Estate Women and is an active sponsor of CREW events.

My View: “While women have been making headway into positions of leadership in the commercial real estate field, they still are unequally represented at the top. The current trend among national firms with diversity directives has fostered a few more women in positions of influence. Until the goal of leadership parity for women is on the agenda of the high-

est executives, women will not progress faster, even if equally qualified.”

NATALIE
PLOWDEN
Senior Property
Manager
Duke Realty Corp.
Orlando

Plowden manages a portfolio of more than three million square feet of class A office and industrial projects in Central Florida. For the past two years, her team has received Duke’s top customer survey scores across the company’s 144 million-square-foot portfolio. She is co-founder of a financial-literacy education organization for girls.

Her View: “We are seeing more women in leadership roles in commercial real estate. We’re also making an effort to increase minority involvement, which is key from a marketing perspective because you get a different point of view from an underserved market segment. It is also imperative that landlords start develop-

Maximize your market potential...

Showcase your press coverage with reprints, ePrints & plaques

You boost your “Inc.” by showcasing your “ink.” Media relations specialists talk about press coverage as “ink,” and they know how much intrinsic marketing value it has. But to maximize its full potential, your press coverage has to have the right packaging.

We can get your company started today.

Visit AlmRealEstateMediaGroup.com for the quickest, easiest way to see how many customizing options there are, and how to execute them professionally. Choose from: reprints, plaques, digital ePrints, and more.

Visit www.AlmRealEstateMediaGroup.com to learn more and place your order.

The Only Authorized Source AlmRealEstateMediaGroup.com is the only authorized source for reprints and related products that begin with reproductions of your company’s press coverage in ALM’s real estate publications.