R ising
Ctho aNlleewng es
The question was put to Casey Cummings in front of thousands of his peers during the International Council of
Shopping Centers’ 2008 Florida Conference on Aug. 18:
What makes for a mixed-use development? The president and
chief investment officer of Ram Realty Services in Palm Beach
Gardens answered from several different facets.
For one thing, he told the audience in the crowded ballroom at
the Gaylord Palms Resort & Convention Center in Kissimmee
that few projects in rural areas or third-
By Carl Cronan tier markets truly qualify as mixed use,
no matter how much they may tout
themselves. With the economic down-
turn affecting retailers’ expansion plans, he and other speakers
observed, no one wants to wait anymore for a customer base to
catch up to store openings.
“Those days are over, which frankly I think is positive,” Cummings says. “The newer mixed-use projects will be focused on the
A sites in the A markets. They’re going to require a significant
amount of density, preferably close to mass transit. Just by their
nature, they need a certain level of intensity to work.”
Cummings knows first hand what’s happening on the mixed-use development front. Ram Realty is currently promoting Sheridan Station, a $500-million project in Hollywood that will
combine office, retail, multifamily, hotel and parking space on 40
acres flanked by Interstate 95 and the Tri-Rail commuter line. An
elaborate model of the project, complete with lights and a moving train, was on display at the ICSC conference.
Sheridan Station will eventually include a total of 300,000 sf of
retail, 245,000 sf of office, at least 1,000 living units, a 150-room
hotel and parking for 2,500 vehicles, of which 800 will be made
available to Tri-Rail riders in Broward County. The first phase of
construction involves a 120,000-sf office building that Ram Realty expects to generate about 400 jobs, ultimately growing to
more than 1,000 employees.
Cummings, whose company has experience with other mixed-use projects around the country including Midtown in Palm